guest of honour
9:45 am | Participants arrive (Hôtel de Ville Receptions Rooms)
10:00 am | Opening speeches
10:15 am | Formats: From flagship stores to retail corners
Luxury commercial spaces are undergoing a revolution. They now take on multiple forms (megastores, retail corners, permanent boutiques, pop-up shops and more), each with its own aesthetic challenges.
11:00 am | Break
11:15 am | Identity: Playing with past and present
Shops today have become a vector for brand communications. Brands are defined by a series of codes that reference their history. How can we imagine new spaces whilst remaining faithful to the past?
12:30 pm | Launch and cocktail reception