guest of honour
2:00 pm | Virtual: Physical shops with online spaces
Luxury has largely incorporated the new demands of the digital world. The future lies in a savvy combination of physical and virtual points of sale.
3:00 pm | Break
3:15 pm | Style: Interior architecture and merchandising
A point of sale means an indoor space, shop windows, staging and more, all of which are signposts that help to build the brand’s image and identity.
4:15 pm | Break
4:30 pm | Distribution: Luxury everywhere?
Our era is bearing witness to the extension of the codes of luxury to businesses that are anything but. This process has created a real trend toward aestheticization that enriches city centres, along with the enjoyment of their inhabitants and consumers.
5:30 pm | Closing speeches
6:00 pm | Cocktail reception