guest of honour
1:45 pm | Interlude
Couture exhibition by Eymeric François
2:15 pm | New Accessorisation
The question of female beauty cannot be limited to the face and the body: all the details that flatter the person are also involved (accessories, lingerie, jewellery and so on).
3:15 pm | Break
3:30 pm | New Communications, or the Luxury of the imagination
Selling female beauty today is not just a matter of selling products; it is also about communicating, creating high quality, seductive, even fanciful images. Now more than ever, the aestheticisation of communication is the focus of luxury brand strategy.
4:30 pm | Closing speeches
5:00 pm | Cocktail reception